Wednesday Market Rules 2013

2013 Rules & Regulations
Wednesday Night Location

PO Box 2835 Petaluma, CA 94953 – (707)762-0344
Website: petalumafarmersmarket.com Email address: 
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I. THE PETALUMA EVENING FARMERS’ MARKET - S.C.C.F.M.A. (PECFM) PHILOSOPHY:
1. The PECFM is primarily a Farmers’ Market for the benefit of growers and 
producers of agricultural products, and for the benefit of consumers.
2. Space preference will be allocated by the market manager using the following 
priorities in order of their importance:
a. market safety
b. separation of certified and non-certified sellers
c. overall balance of the market
d. market space availability
3. To establish and maintain a marketable balance of agricultural and other
products, the market manager has the right to deny a new grower or vendor 
access to the market. 

II. TIME AND LOCATION
June 5, 2013 – August 28, 2013 - Wednesdays from 4:30pm - 8:00pm
In the Theatre District on 2nd Street between B & D Streets

III. THE FOLLOWING RULES AND REGULATIONS APPLY TO ALL SELLERS, AGRICULTURAL
AND NON-AGRICULTURAL.

SECTION A. BECOMING A QUALIFIED SELLER:
1. Complete an application to sell form and submit this to the manager.
2. Post and give the manager copies of current Certified Producers Certificate (CPC)
and all other necessary certificates (nursery, organic, public health, sellers permit, etc.)
3. Provide the manager with a copy of your vehicle liability insurance for all vehicles
that will be driven to the market.
4. Read and agree and adhere to the PECFM Rules and Regulations.
5. Obtain prior permission from the market manager to sell at the market.
6. Sell at the stall space designated by the market manager. 

SECTION B. AT YOUR STALL
1. All scales must bear from the county of origin, a current seal from the
Department of Weights and Measures. All scales must face the customer.
2. All prices must be clearly posted. Collusion among sellers to raise prices or 
any attempts to influence a seller to increase prices are strictly prohibited.
3. All necessary certifications will be conspicuously posted.
4. Sellers must maintain their stall space in a clean and sanitary condition. All 
garbage must be taken away with you at the end of the day. No large items 
or excess produce scraps may be placed in the garbage cans within the Market area.
Each week your assigned stall space must be left in the same condition that it was in 
when you arrived otherwise you will be fined $25.00 (this will strictly enforced).
6. Containers used in the sale of any produce must have all words of 
misidentification obliterated.

SECTION C. ISSUES OF SAFETY 
1. Sellers must enter/leave at the time and in the direction directed by the Market 
Manager and the Petaluma Police Department. Any vendor not in compliance of 
this rule will not be allowed to sell at the Market.
2. Any seller not in their stall space 15 minutes BEFORE the opening of the market 
WILL NOT be allowed to drive into the market. All vehicles must be off of 2nd Street 
By no later than 4:15pm.
3. Sellers may not move their vehicles within the market until 8:10pm and when it is 
and when it is safe to do so. Pedestrians always have the right of way. 
4. Vendors must securely anchor all umbrellas, canopies and awnings to prevent any 
damage or injury.
5. Vendors have the responsibility for the safety and behavior of their own children.
6. Public Health dictates the following regarding sampling of food products:
a. Keep samples in clean, covered containers.
b. Use toothpicks to distribute samples.
c. Have a garbage pail for trash, pits, seeds and peels.
d. Use clean, disposable plastic gloves when cutting produce for samples.
e. Produce intended for sampling should be washed and free of dirt.
f. Utensils and cutting surfaces shall be washed and sanitized with chlorine solution of
one tablespoon of liquid bleach per gallon of water, which is available at your stall.
g. Cutting surfaces shall be smooth, non-absorbent and cleanable.
Failure to follow these rules will result in your not being able to sell at the 
PECFM.
7. All edible products must be stored at least 6 inches off of the ground.
8. No live animals are allowed in any area of the market. Guide dogs are exempt. 

SECTION D. DEALINGS WITH EACH OTHER
1. Civility: Sellers, consumers and management are expected to maintain high standards
of honesty and conduct themselves at all times in a courteous and helpful manner. 
Unreasonable or outrageous behavior is grounds for suspension form the market.
2. Intoxication or conspicuous consumption of drugs or alcohol by a vendor at the market
is prohibited.
3. Smoking is prohibited by a vendor at the market.
4. Sellers must notify the manager (707-762-0344) if they will not be selling on any 
given market day. Notification must be given no later than 4:30 pm on the day prior
to the market day. Failure to do so will result in a fee equal to your daily stall fee, 
which will be collected by the manager prior to the vendor returning to sell at the 
market.
5. All stall fees will be collected at the end of each market day by the market manager.
6. Agricultural vendors must provide the market manager with an accurate load list at the 
end of each market day. As State regulation (AB593) stipulates that the load list must 
contain the following information – information which will be kept in the market file 
for not less than eighteen months. If an accurate load list is not provided, the market 
manager is required to report the vendor to the Agricultural Commissioner.
a. Identity of each product sold as it appears on the CPC.
b. Quantity of each product sold at the market.
c. Name of vendor/grower and business/farm name.


SECTION E. CERTIFICATION REQUIREMENTS
1. No Peddling of products uncertified, or certified in violation of California Direct 
Marketing Law. Violators will be referred to the Department of Agriculture and either 
fined, suspended, or both. 
2. Growers may NOT use the word “organic.” Either by signage or verbally unless they 
are registered with the county as organic or are certified with the California Certified 
Organic Farmers. Their organic registry and/or certification paper must be displayed 
at the point of sale. 
3. A certified producer or his/her employee can sell for one other certified producer per 
year provided the following criteria are met:
a. The agricultural products are separated and identified by each certified producer’s 
valid certificate at point of sale.
b. The certified producer selling with a second certificate is also offering agricultural
produce of his/her own which is of greater volume by weight or dollar than that of the
second certificate product.
c. Prior to sale, the market manager has obtained written authorization verifying that the
certified producer selling on behalf of the second has authority to do so.
d. Current copies of ALL pertinent certified producers’ certificates are given to the 
market manager prior to sale.
e. Provide county Agricultural Commissioners with copies of second certification, written 
authorization letters, and, if forming partnerships or leasing property, copies of 
agreements.
f. Commission sales and buying and selling between certified producers is prohibited.

V. VIOLATIONS’ PROCEDURE
1. Whenever the market manager, in good faith, believes a seller has violated the rules 
and regulations of the market, or regulations of Sonoma County Public Health, or 
State Direct Marketing: the manager can issue a written or verbal warning or suspend 
the seller for one market day. Outrageous behavior or intoxication are grounds for
immediate removal from the market for that market day. 
2. Upon subsequent violation, the manager can suspend seller for 30 days.
3. The seller has the right to appeal the removal or suspension to the PECFM.
4. Any serious violation will be reported to the Agricultural Commissioner of Public 
Health Department, as appropriate.
5. If the PECFM determines that the seller has violated the permit conditions, it may 
extend the suspension period to a maximum of 60 days. The PECFM may indefinitely 
suspend or revoke the privilege of any seller whose privileges have been suspended 
more than twice in a two year period.

VI. NONCERTIFIED AGRICULTURAL PRODUCTS
1. Processed foods (noncertifiable agricultural products) may be sold at the PECFM.
2. The market manager must have copies of all documentation which verifies that sellers
of processed foods comply with production requirements of the Sonoma County 
Health Code.
3. Certified Producers Certificates listing the certified source of the processed product 
and a health permit verifying that the processing facility is an approved source are the
Documents that are needed at the point of sale.


VII. NON-CERTIFIABLE, NON-AGRICULTURAL PRODUCTS
1. During the season, there will be space assigned, at the discretion of the market
manager, for hand crafted items and processed foods. 
2. Any product requiring a Department of Health certificate must post that certificate at
the point of sale.
3. All processed food product food vendors must follow all food handling and sampling
guidelines set by the Department of Health. 
4. All processed food product vendors are required to carry at least $1,000,000 in product
liability insurance.
5. All craft items must be crafted by the seller. 
6. All arts & craft vendors and certain food vendors (hot foods to go and carbonated 
drinks) must obtain a “sellers permit”

VIII. NON-PROFIT GROUPS
1. Local community groups which are ag-related or school related, shall be allowed at 
at the market when space is available, at the discretion of the market manager. 
2. Any approved group must abide by the market rules, particularly section D. #1 
regarding proper conduct.
3. Approved groups shall confine their activity to their assigned space.

X. FEES
Yearly Application Processing Fee for all vendors: $25.00
Produce Booth: $20.00 single space, per evening
Arts/Crafts Booth: $20.00 single space, per evening
Food Booth: $50.00 (or adjusted by space size as per market manager) single space, 
per evening
Non-profit Booth (no sales): $15.00 single space, per evening
Merchant Marketing Booth (no sales): $50.00 single space, per evening 

XI. WEATHER CONDITIONS
The Market will go on during all weather conditions (extreme heat, rain, winds, etc.,)
in these cases all stall fees are due from all vendors that have not given the required
advanced notice to cancel for the Market day.

XII. AGREEMENT
I agree to defend, hold harmless and indemnify the City of Petaluma, its officers and
employees, The Petaluma Evening Farmers’ Market - S.C.C.F.M.A. managers and The
Petaluma Evening Farmers’ Market – S.C.C.F.M.A. from and against any and all claims
or damages and any or all loss, provided such claim, liability or loss arises in whole or
in part by my own act of omission or that of my employee or agent. The signature 
page is on the market application, this must be signed and dated and returned to the
market manager prior to selling at the Market in 2013.

Contact the Petaluma Farmers' Market find out if new vendors are being accepted at this time.  
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